India is a fascinating country in many ways. Each part of the country has a different story to tell. As Indians, we can never claim to know all corners of our country well enough. There is always a new place to discover, and enjoy.
Different types of interest groups
The current state of India tourism is not in very good shape. If our goal is to attract more foreign tourists, we have to essentially work on improving the infrastructure and facilities. Even in a metro city like Bangalore, public toilets are woefully short and ill maintained. Tourist destinations that are a little away from the city are even worse. The roads in several places are not tarred, and are filled with potholes, and uncomfortable bumps. Off-beat destinations should also be ramped up with better roads.
Traffic management is another major grouse that most citizens have. With all the time wasted in sitting in traffic jams, tourists are forced to cut short their itinerary. These improvements will not only benefit the tourism sector, but the entire country, and the economy on the whole. It will be win-win situation for everyone.
Another very important aspect that has to be improved is the state of security. It is extremely unsafe for women travelers, especially women who travel alone. While looking at promoting exotic or adventure tourism, it is equally important to better the security system in these locations.
One thing that the government is doing in small measures now (and should focus more on), is to promote specific areas of tourism. For instance, medical tourism; the government is encouraging tourists to avail of the cheaper medical facilities in India. Likewise, the government should target specific markets, such as spiritual tourism, adventure tourism, history/heritage tourism, cultural tourism (the Natyanjalis, Chennai music season, Khajurao dance festival) wellness tourism (ayurvedic treatments) etc.
Other forms of promotion include taking groups of artistes abroad, and conducting promotional shows, in order to increase awareness in Indian culture and tourism. Apart from this, the government should also focus on promoting tourism in smaller towns and villages, albeit taking care to retain the ecological balance. The government should also employ more trained multi-lingual guides to escort tourists around places of interest.
Conclusion
Brand India has a big name among the western countries. We must do our job well in making sure we are able to capitalize on the exotica, and win more tourists.
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